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Startup Consulting Firms in India | Online Furniture Market Share - Bangalore
Thursday, 27 December, 2018
Item details
City:
Bangalore, Karnataka
Offer type:
Offer
Price:
Rs 30,000
Item description
Pricing & Promotions Strategy
Wrong pricing & promotion strategy not only results in potential revenue losses but can also result in dissonance with the intended brand positioning. Effective pricing strategy can be devised if the customers are charged for the incremental value created (tangible or intangible), rather than the product. Analysis of customer’s willingness to pay vs. sales volume volatility and the existing industry peer-group pricing & promotions models can be used to achieve a healthy balance of price-points vs. customer and trade incentivization.
Wrong pricing & promotion strategy not only results in potential revenue losses but can also result in dissonance with the intended brand positioning. Effective pricing strategy can be devised if the customers are charged for the incremental value created (tangible or intangible), rather than the product. Analysis of customer’s willingness to pay vs. sales volume volatility and the existing industry peer-group pricing & promotions models can be used to achieve a healthy balance of price-points vs. customer and trade incentivization.
