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Online Grocery Market Share | Online Grocery Growth - Bangalore
Tuesday, 28 May, 2019
Item details
City:
Bangalore, Karnataka
Offer type:
Offer
Price:
Rs 60,000
Item description
Online grocery verticals have taken the lead in terms of monetizing their convenience seeking consumers, by converting ~30-40% to the total consumer base to their subscription programs.
Key drivers of rapid subscription adoption are affordable pricing and a variety of benefits ranging from price savings via cashbacks and price discounts, along with (limited) free/priority delivery. Armed with this strong value prop, the platforms were able to drive subscription adoption rapidly in less than 15 months of launch on an average.
Key drivers of rapid subscription adoption are affordable pricing and a variety of benefits ranging from price savings via cashbacks and price discounts, along with (limited) free/priority delivery. Armed with this strong value prop, the platforms were able to drive subscription adoption rapidly in less than 15 months of launch on an average.
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